Breed Better


Supercharging the free range livestock industry with technology that will change the way farmers
think about breeding


Solution Overview

The SmartShepherd system is an award winning innovative technology solution that enables livestock breeders to collect maternal pedigree quickly and cost effectively. Maternal pedigree is the key to unlocking the genetic potential of a farmer’s herd or flock, significant productivity gains can be achieved by tracking which animals produce profitable offspring. Additionally, there are numerous animal welfare issues that can only be addressed by knowing an animal’s mothering ability. SmartShepherd works with any grazing livestock, including sheep, cattle and goats.

29,858 animals
157 herds and 38 farms

Smart Pod



  • Determines maternal pedigree extremely cost effectively

  • Designed to work on remote farms that do not have any cellular or Internet coverage where animals graze

  • Determines maternal pedigree in 48 hours

Value Proposition

The ability to reuse smart tags on multiple mobs (group of animals) is what makes SmartShepherd's pricing so compelling. By replacing a one-use biological process with a reusable digital process, SmartShepherd has effectively digitally disrupted pedigree recording and the livestock breeding industry.

SmartShepherd costs less than 15% of the cost of genomic testing over 3 years and is far less labour intensive than traditional mothering up. Due to this shift in economics it will now be possible to perform full pedigree recording over entire commercial herds, which means farmers can achieve their breeding goals far more rapidly than was previously possible.

SmartShepherd Value Proposition Graph.png

What the Industry is Saying


Winner: Most Innovative International Farm Tech Start-up Pre-Series A


“Without a doubt SmartShepherd tags are one of the most exciting inventions in recent times”Alistair Campbell, Earnscleugh Station, NZ

Australian agtech start-ups have success in global innovation awards - Sheep Central

Smart tags to mother-up progeny - The Northern Daily Leader

Sheep smart tags achieve 96% pedigreed accuracy within 48 hours - Sheep Central

“The SmartShepherd pedigree system is much cheaper than DNA testing and will save us a great deal in time and labour compared to mothering-up by hand.“ - Trevor Ryan, Quandialla Station, Australia



We are the company founders.  David has been working in the livestock industry for over 14 years, Glenn is a recognised Internet of Things expert.  Together we have over 60 years of technology experience.

David Rubie, CEO – Dave is a livestock industry veteran, having worked for Sheep Genetics Australia (Part of Meat & Livestock Australia) for 12 years. David has been on the forefront of introducing new technology to sheep breeders, and is acutely aware of the important relationship between capturing data and breeding outcomes. David has a Bachelor of Science (Comp Sci) from the Australian National University and has qualifications in Breeding Program Design and Quantitative Genetics from the University of New England, Armidale 

Glenn Vassallo, CTO -  Glenn is a respected IoT (Internet of Things) expert who has over three decades of technology experience. 10 years at Microsoft and more recently he worked in a senior role at the leading IoT platform company ThingWorx. Glenn has managed large software projects with seven figure budgets. Glenn has extensive entrepreneurial leadership experience having founded or worked in leadership roles at a number of technology start-ups. Glenn was awarded Wireless Engineer of the Year Award 2015 from Texas Instruments. Glenn has a Bachelor of Mathematics from Wollongong University