Breed Better


Supercharging the free range livestock industry with technology that will change the way farmers
think about breeding


Solution Overview

The SmartShepherd system is designed to address shortcomings in the collection of pedigree data in the livestock industry. The system is designed around existing animal husbandry techniques combined with a smart tag that utilises low cost Bluetooth technology and an IoT (Internet of Things) architecture to substantially decrease the barrier of entry to full pedigree recording and reduction of inbreeding. The SmartShepherd solution functions with all large free range livestock, including sheep, cattle and goats.


Smart Tag

The smart tags work without GPS or internet connectivity allowing them to be used anywhere. Smarts can be attached using a quick release collar or an ear tag.


SmartShepherd System

The system is designed to integrate with existing farm technology and practices, to make adoption as simple as possible.



We are the company founders.  David has been working in the livestock industry for over 12 years, Glenn is a recognised Internet of Things expert.  Together we have over 60 years of technology experience.

David Rubie, CEO – Dave is a livestock industry veteran, having worked for Sheep Genetics Australia (Part of Meat & Livestock Australia) for 12 years. David has been on the forefront of introducing new technology to sheep breeders, and is acutely aware of the important relationship between capturing data and breeding outcomes. David has a Bachelor of Science (Comp Sci) from the Australian National University and has qualifications in Breeding Program Design and Quantitative Genetics from the University of New England, Armidale 

Glenn Vassallo, CTO -  Glenn is a respected IoT (Internet of Things) expert who has over three decades of IT experience. 10 years at Microsoft and more recently he worked in a senior role at the leading IoT platform company ThingWorx. Glenn has managed large software projects with seven figure budgets. Glenn has extensive entrepreneurial leadership experience having founded or worked in leadership roles at a number of technology start-ups. Glenn was awarded Wireless Engineer of the Year Award 2015 from Texas Instruments. Glenn has a Bachelor of Mathematics from Wollongong University